The price you pay, not the price they post.
Dialed Price compares guns, ammo, parts, and gear across the stores you already shop, then ranks every deal by what it costs delivered. Shipping, hazmat, and your FFL transfer are already in the number.
10mm 180gr FMJ, 500 rounds
Delivered to Kalispell, MT
Store B has the lowest sticker price. Once shipping is added, Store C wins by $14.00.
Every fee, counted
The sticker price is the number least likely to match your receipt. Here’s everything Dialed Price adds up before it calls something a deal.
Sticker price
The listed price, pulled directly from the retailer.
Shipping
Flat rates, weight-based rates, and free-shipping thresholds, modeled for each store.
Hazmat fees
Charged per box on powder and primers, so reloading orders are priced per shipment.
FFL transfer
Your dealer’s transfer fee is added to every firearm, matching what you pay at pickup.
Card or cash
When a store charges more for cards, the ranking uses the price you’ll actually pay.
Promos
Free-shipping weeks, no-hazmat weeks, and coupon codes are applied while they’re active.
Price history
Each price is checked against its recent range, so a fake sale gets called out.
How it works
The shopping around happens before you see a deal, and again right before you buy.
Pull
Product catalogs come in from retailers and refresh throughout the day.
Match
The same item is lined up across stores by UPC and model number, so every comparison is apples to apples.
Price
Each listing is converted to its delivered price, either to your door or to your FFL dealer.
Re-check
When you tap a deal, the price and stock are verified again before you’re sent to the store.
Field guides
Short, practical reads on the costs that don’t show up until checkout.
Landed cost, explained
Why the lowest price on the page often isn’t the lowest price, with the math worked out.
Hazmat fees for reloaders
How powder and primer shipping fees work, and how to keep them from eating your savings.
Buying a gun online
How FFL transfers work, what dealers charge, and what to ask before you order.
Fourteen tabs, a shipping calculator, and a cart abandoned at checkout. Every time.
Why this exists
Dialed Price started in Montana with a simple frustration. Finding a good price on ammo or parts meant an evening of opening store after store, adding items to carts just to see shipping, and still wondering whether a better deal was one site over.
So the shopping got automated. Dialed Price compares deals the way a careful buyer would, with every fee counted, and only calls something a deal when it beats everything else delivered.
Questions or retailer suggestions? Email hello@dialedprice.com.